Infopreneur Q & A - Podcast Or Teleseminar - Which is Better?

Question:

I do teleseminars, would a podcast be better? If so, why?

Answer:

It's not so much that one is any better or any worse than the other; it's just another way of delivering your knowledge to your target market. In my opinion, you should have both to appeal to different attention spans and levels of interest.

A podcast usually is a lot shorter--typically 5-10 minutes, sometimes as much as 20 minutes. Most teleseminars run about an hour.

The podcast is usually an ongoing series that's perceived as a show (in fact some will refer to them as an internet radio show), except as the controller and creator of your information, you can't get canceled by the short-sighted networks! A teleseminar is a form of training that is often just a one-time event, a once a month event or perhaps a few weeks in duration (often referred to as a telecourse).

An internet radio show can also be distributed via some unique delivery mechanisms that are only open to podcasters. However, you can edit down your teleseminar, or divide it into multiple shows if you like--no need to reinvent the wheel!

Both forms of content can be freebies used to encourage listeners to join your opt-in list and build your business indirectly, or paid information products and services that can build your bank account directly. Infopreneurs need both types of offerings.

Both audio programs will also help you establish a more personal connection with your audience as they hear your voice including your emotion and passion for your topic that doesn't always come through in writing. A seminar delivered by phone can be more interactive if you choose to do so by inviting live questions.

You have to determine your marketing and information product and service strategy and plan, and do what's right for you, but that's my two cents on it.

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