Here are the tools that you'll use to increase your podcast directory exposure:
1. A compelling pod cast title 2. A keyword-rich description and subtitle 3. The keywords in your feed 4. Carefully chosen directory categories
Have you spent some time browsing the podcast directories trying to look for new shows to listen to? I say "trying," because you've probably noticed how tough it can be to find something you like. Sure, they have categories, ratings and searches to help you, but sometimes you're just left staring at a list of names with no idea of what to listen to first. This is where a good title can really help a podcast stand out. Consider that the name of your podcast may be the first and only exposure a potential listener has to your podcast.
Your title only has a few seconds to accomplish two goals:
1. Give the listener an idea of what your show is about 2. Entice him to click and give it a try
This requires choosing a title that is meaningful, but still creative and compelling. The right mixture of these two elements will depend on your niche audience.
Example: As show about diabetes diets with a Show Title "You Are What You Eat" may be cool sounding and an age old adage that is recognizable, but "Diabetes Easy Diets" gets to the point and alerts the searcher as to exactly what the pod cast is about. Plus it contains the 2 primary keywords that show host wants to be found under.
However there is something to be said for the use of phrases that are used by or germane to a specific niche or niche issue. Even slang that is commonly used to describe things having to do with niche subjects can be very useful. For example; saying the talk radio show is about Radio Controlled Model Boats, instead of using the subject as the pod cast title "Radio Controlled Model Boats", it may be wiser to use a title of, "RC Nitro Boat Secrets". I think you have probably gotten my point by now.
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