New Media Podcasting

Are you looking to expand your demographic reach? There is a huge untapped market that you need to reach: owners of iPods and iPhones. This is a huge market with such technology-savvy kids as Generation We, also known as Generation Y. This generation is born from 1982 on. When you target this generation you are targeting adults as well as youth. This generation has a strong influence over the Baby Buster and the Baby Boomer generation.

Podcasts are being viewed on subways, in cars, while standing in lineups, on the bus, libraries, on motorcycles, lunch breaks, during a workout, and in restaurants. They are becoming an alternative to reading the newspaper. Podcasts are like a mini TV, they can be viewed on the go and they fit in the palm of your hand.

Podcasts, like videos, are used to advertise your business, services, book, talk about current events, conduct interviews, and brand your image. Authors, Speakers, Presenters, Coaches, Actors, Business Owners and Teachers all know the power of video. Podcast is just another medium to display your video.

Worries are increasing daily about our environment and our excessive use of paper. Will podcasts replace magazines and newspapers?

Do you want to learn more about how to Podcast? Yvonne Wu has created this eBook that gives Step by Step Podcasting Instruction.

Podcasting Basics Step by Step teaches beginners how to podcast. It is a comprehensive, easy-to-follow guide.

Do you want to create podcasts and do not know where to start? Are you marketing your book? Are you looking to view podcasts on your handheld device? Do you want to expand your demographic reach?

The how to's of podcasting

Topics include how to create audio, how to create a feed, installation, and how to promote your podcast.

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Making Audio Portable - Repurposing to a Podcast

Audio from webinars or teleseminars and even audio/visuals from a spectacular presentation can be repurposed into a podcast.

So what really is a podcast? A podcast is nothing more than time-shifted content.

We could teach you step by step on how to create a podcast, but that would be a very long series of articles. So what we are going to do is give you a method of finding the answer.

First, a brief outline of how to repurpose audio content into a podcast. To repurpose content into a podcast, take a teleseminar that's live, chop it up, put it into a podcast, upload it into iTunes or have it as a digital download for your students to create a channel with and they get to listen to you that way.

hat's a digital download and how does that work?

Here's what to do, go to Google.com; and type in quotations how to create a podcast. Open quotation "how to create a podcast" closed quotation.

When you do that in Google, the quotations mean that's just what I'm looking for, all you're doing is speaking with Google. You're saying, how do I create a podcast? Guess what? It's going to give you how to create a podcast.

An additional tip: When your article is titled with a command, which it should be, then you'll come up number one on Google. It's a great way to generate more traffic.

The first organic search result is how to create your own podcast, a step-by-step tutorial.

This is from About.com, how to create your own podcast; a step-by-step method by Corey Deitz, your guide to radio free newsletter.

He says, "Why is radio guide writing about podcasting? It's very clear to me that Internet couples with personal technology like iPods and mp3 players have employed everyone with a new voice while redefining what radio is in the 21st Century from both a technical and distribution sense. Although I love traditional radio I'm also willing to embrace new paradigms."

So should you. o A podcast is an audio file you create in mp3 format. o It contains your own radio show or information content.

By the way, isn't a teleseminar played over the Internet; an Internet radio show?

o You upload this audio/video with an RSS feed.

RSS stands for really simple syndication to a server.

o They listen to it at their convenience on their iPod, mp3 player or other device.

Don't let things like RSS files, server, or mp3 format scare you; this is what the author is saying. We're not going to show you exactly how to do it in the simplest terms, but by the time we're done you'll be podcasting to the world.

How do you repurpose content into a podcast?

Start with a teleseminar. A teleseminar could be 60-70 minutes of live audio content. It's passive and live, which makes it world-class so you avoid humiliation, because people will be listening to it live. You don't have three to five takes like you do with movies or in studio audio.

Then chop that up into 10-20 minutes segments. 10 minute segments are great because it's easier to listen to, especially if it's just quick tips in your teleseminar.

If you had five tips that's five 10-minute tips; you have the beginning, the end and then five 10-minute tips. Make sure when you have a teleseminar that you set it up for repurposing.

Always have numbered tips. These are the 12 most powerful tips to... or these are the 10 biggest mistakes that...that's basically a one-hour call. If I have 21 tips that's a two-hour call and if it's 37 tips, that's a three hour call. With 50 tips that's a four-hour call; you can't get 50 tips and talk about them completely in an hour.

You can also create a podcast with video. You can download video to your iPod. There's video music, and there's video/audio we're talking about learning information products not music, but learning product that you can bring down via an RSS podcast.

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Infopreneur Q & A - Podcast Or Teleseminar - Which is Better?

Question:

I do teleseminars, would a podcast be better? If so, why?

Answer:

It's not so much that one is any better or any worse than the other; it's just another way of delivering your knowledge to your target market. In my opinion, you should have both to appeal to different attention spans and levels of interest.

A podcast usually is a lot shorter--typically 5-10 minutes, sometimes as much as 20 minutes. Most teleseminars run about an hour.

The podcast is usually an ongoing series that's perceived as a show (in fact some will refer to them as an internet radio show), except as the controller and creator of your information, you can't get canceled by the short-sighted networks! A teleseminar is a form of training that is often just a one-time event, a once a month event or perhaps a few weeks in duration (often referred to as a telecourse).

An internet radio show can also be distributed via some unique delivery mechanisms that are only open to podcasters. However, you can edit down your teleseminar, or divide it into multiple shows if you like--no need to reinvent the wheel!

Both forms of content can be freebies used to encourage listeners to join your opt-in list and build your business indirectly, or paid information products and services that can build your bank account directly. Infopreneurs need both types of offerings.

Both audio programs will also help you establish a more personal connection with your audience as they hear your voice including your emotion and passion for your topic that doesn't always come through in writing. A seminar delivered by phone can be more interactive if you choose to do so by inviting live questions.

You have to determine your marketing and information product and service strategy and plan, and do what's right for you, but that's my two cents on it.

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How to Get Podcast Directory Exposure and Podcast Directory Listings

Here are the tools that you'll use to increase your podcast directory exposure:

1. A compelling pod cast title 2. A keyword-rich description and subtitle 3. The keywords in your feed 4. Carefully chosen directory categories

Have you spent some time browsing the podcast directories trying to look for new shows to listen to? I say "trying," because you've probably noticed how tough it can be to find something you like. Sure, they have categories, ratings and searches to help you, but sometimes you're just left staring at a list of names with no idea of what to listen to first. This is where a good title can really help a podcast stand out. Consider that the name of your podcast may be the first and only exposure a potential listener has to your podcast.

Your title only has a few seconds to accomplish two goals:

1. Give the listener an idea of what your show is about 2. Entice him to click and give it a try

This requires choosing a title that is meaningful, but still creative and compelling. The right mixture of these two elements will depend on your niche audience.

Example: As show about diabetes diets with a Show Title "You Are What You Eat" may be cool sounding and an age old adage that is recognizable, but "Diabetes Easy Diets" gets to the point and alerts the searcher as to exactly what the pod cast is about. Plus it contains the 2 primary keywords that show host wants to be found under.

However there is something to be said for the use of phrases that are used by or germane to a specific niche or niche issue. Even slang that is commonly used to describe things having to do with niche subjects can be very useful. For example; saying the talk radio show is about Radio Controlled Model Boats, instead of using the subject as the pod cast title "Radio Controlled Model Boats", it may be wiser to use a title of, "RC Nitro Boat Secrets". I think you have probably gotten my point by now.

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Podcasting As a List Building Tool

I am always excited to hear stories about how people are building their list of subscribers...I'm known for list building and it is something I love teaching about and sharing success stories about. Podcasting is a tool you can use for list building that maybe you haven't thought about. After all, people don't have to go to an opt-in form to listen to a podcast, right?

Scott Paton is probably the king of podcasting...so I was talking to him about how awesome podcasting is and he told me this fantastic story.

Now Scott has a lot of podcasts...one of them was in the weight loss niche. Normally I would not tell anyone to go into that niche because it is so competitive, but with podcasting...they are still pretty new so a lot of the big niches are still pretty wide open.

So, he started with zero subscribers...just like everybody does. In 11 months he had almost 70,000!

How did he do that? Well, consistency is one thing...I've talked about this before...and it doesn't really matter which internet marketing tool you are going to use, you have to be consistent about it for it to work.

So every week he did a podcast. Each podcast was about 15-20 minutes. Say it was 20 minutes of talking time. Then add about 10 minutes for editing and uploading. So 30 minutes a week to create the podcast...half an hour a week and less than a year later 70,000 people are listening.

That's a pretty powerful list building tool!

Now, some of these subscribers are not on your email list...not everyone wants to be notified by email about upcoming podcasts...but still you can create a large subscriber base of people who are listening to you and acting on what you are saying...in 30 minutes a week! That's pretty sweet.

To get more of those people on your email list you can drive them back to your squeeze page to get a free report or something on the same topic.

You can have an existing business that is doing really well and use podcasting to take that business to another level. You will reach a different audience...and you will reach them in a different way because they will be responding to your voice...you will just connect in a different way which is really cool.

Scott told me another story that really demonstrates this. A couple who already had a six-figure business heard him talk about how powerful podcasts are and so they decided to put it to the test. They did a series of 10 or 12 podcasts. They only about 40 downloads...not huge numbers, right? Well those 40 downloads brought in an extra $35,000 to their business!

What's important about growing your list...your subscriber base...is that you have a targeted group. Right? I teach that a lot. Tons of generalized traffic just isn't as powerful as smaller amounts of targeted traffic. So even if you don't hit 70,000 in a year, if you keep growing your base with targeted listeners you'll be growing your business which is really the name of the game.

You want to focus on who you want to talk to...don't focus on your product...focus on the person who wants your products...focus on helping people.

The bottom line is, you focus on helping people in a targeted area and you will reach people. And because people hear YOUR voice and really get to connect with you, they are going to keep listening. That's how podcasting works as an awesome list building tool!

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Finding the Right Bike Insurance in the Right Place

Finding insurance is never going to be easy or simple, but as with anything there are a few ways that you could go about it. The best way of course is to search online as opposed to visiting physical locations. At this point you might be wondering just why it would be better to seek out an internet based insurance agency and we have actually compiled a decent list that will aid you in your search:

Accessibility of your Provider: How easy is it for you to speak with your insurance provider? You need to have access 24/7/365 and having an online account with any company tends to make things much easier. That being the case, choosing an online provider is always going to be the proper choice for you and your vehicle to make the most of company accessibility.

Ease of Use: One of the biggest problems when it comes to the purchase of a new insurance policy is that you will actually have trouble customising it. This can become increasingly difficult if you are sitting in front of an insurance agent and actually feel compelled to purchase add-ons for the plan. If you are purchasing online however, you will not need to deal with a real person and as a result you will be able to make choices at your own pace. This can actually turn out quite nicely if you know precisely what you want with your plan.

Instant Cover: Like anything else on the internet, you will find that you can receive your cover almost instantly. In most cases you will be provided with a printable card which you can then carry with you in the event you are stopped by law enforcement or find yourself in a collision. No matter what the circumstance happens to be, you will need to make sure you have you insurance card and you will need to make sure it is valid.

Bike insurance is not difficult to obtain and it is not hard to keep up by any means. All you will need to do is ensure you choose the right insurance package for the right job and that will of course mean not choosing the cheapest package that you happen to come across. This is one problem that many people will have at some point or another and this typically relates to them choosing an insurance package for its price rather than its functionality. Make sure that you do not fall into this trap and make sure you choose the right bike insurance in the right place.

These are only a few of the things that you will need to know when it comes to obtaining insurance. There are so many other hints and tips that you will need and in time you will learn to master all of them. That being said, right now would be a great time for you to start comparing bike insurance packages online and ensure your future on the open road is secure as it can be.

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