Making Audio Portable - Repurposing to a Podcast

Audio from webinars or teleseminars and even audio/visuals from a spectacular presentation can be repurposed into a podcast.

So what really is a podcast? A podcast is nothing more than time-shifted content.

We could teach you step by step on how to create a podcast, but that would be a very long series of articles. So what we are going to do is give you a method of finding the answer.

First, a brief outline of how to repurpose audio content into a podcast. To repurpose content into a podcast, take a teleseminar that's live, chop it up, put it into a podcast, upload it into iTunes or have it as a digital download for your students to create a channel with and they get to listen to you that way.

hat's a digital download and how does that work?

Here's what to do, go to Google.com; and type in quotations how to create a podcast. Open quotation "how to create a podcast" closed quotation.

When you do that in Google, the quotations mean that's just what I'm looking for, all you're doing is speaking with Google. You're saying, how do I create a podcast? Guess what? It's going to give you how to create a podcast.

An additional tip: When your article is titled with a command, which it should be, then you'll come up number one on Google. It's a great way to generate more traffic.

The first organic search result is how to create your own podcast, a step-by-step tutorial.

This is from About.com, how to create your own podcast; a step-by-step method by Corey Deitz, your guide to radio free newsletter.

He says, "Why is radio guide writing about podcasting? It's very clear to me that Internet couples with personal technology like iPods and mp3 players have employed everyone with a new voice while redefining what radio is in the 21st Century from both a technical and distribution sense. Although I love traditional radio I'm also willing to embrace new paradigms."

So should you. o A podcast is an audio file you create in mp3 format. o It contains your own radio show or information content.

By the way, isn't a teleseminar played over the Internet; an Internet radio show?

o You upload this audio/video with an RSS feed.

RSS stands for really simple syndication to a server.

o They listen to it at their convenience on their iPod, mp3 player or other device.

Don't let things like RSS files, server, or mp3 format scare you; this is what the author is saying. We're not going to show you exactly how to do it in the simplest terms, but by the time we're done you'll be podcasting to the world.

How do you repurpose content into a podcast?

Start with a teleseminar. A teleseminar could be 60-70 minutes of live audio content. It's passive and live, which makes it world-class so you avoid humiliation, because people will be listening to it live. You don't have three to five takes like you do with movies or in studio audio.

Then chop that up into 10-20 minutes segments. 10 minute segments are great because it's easier to listen to, especially if it's just quick tips in your teleseminar.

If you had five tips that's five 10-minute tips; you have the beginning, the end and then five 10-minute tips. Make sure when you have a teleseminar that you set it up for repurposing.

Always have numbered tips. These are the 12 most powerful tips to... or these are the 10 biggest mistakes that...that's basically a one-hour call. If I have 21 tips that's a two-hour call and if it's 37 tips, that's a three hour call. With 50 tips that's a four-hour call; you can't get 50 tips and talk about them completely in an hour.

You can also create a podcast with video. You can download video to your iPod. There's video music, and there's video/audio we're talking about learning information products not music, but learning product that you can bring down via an RSS podcast.

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Infopreneur Q & A - Podcast Or Teleseminar - Which is Better?

Question:

I do teleseminars, would a podcast be better? If so, why?

Answer:

It's not so much that one is any better or any worse than the other; it's just another way of delivering your knowledge to your target market. In my opinion, you should have both to appeal to different attention spans and levels of interest.

A podcast usually is a lot shorter--typically 5-10 minutes, sometimes as much as 20 minutes. Most teleseminars run about an hour.

The podcast is usually an ongoing series that's perceived as a show (in fact some will refer to them as an internet radio show), except as the controller and creator of your information, you can't get canceled by the short-sighted networks! A teleseminar is a form of training that is often just a one-time event, a once a month event or perhaps a few weeks in duration (often referred to as a telecourse).

An internet radio show can also be distributed via some unique delivery mechanisms that are only open to podcasters. However, you can edit down your teleseminar, or divide it into multiple shows if you like--no need to reinvent the wheel!

Both forms of content can be freebies used to encourage listeners to join your opt-in list and build your business indirectly, or paid information products and services that can build your bank account directly. Infopreneurs need both types of offerings.

Both audio programs will also help you establish a more personal connection with your audience as they hear your voice including your emotion and passion for your topic that doesn't always come through in writing. A seminar delivered by phone can be more interactive if you choose to do so by inviting live questions.

You have to determine your marketing and information product and service strategy and plan, and do what's right for you, but that's my two cents on it.

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How to Get Podcast Directory Exposure and Podcast Directory Listings

Here are the tools that you'll use to increase your podcast directory exposure:

1. A compelling pod cast title 2. A keyword-rich description and subtitle 3. The keywords in your feed 4. Carefully chosen directory categories

Have you spent some time browsing the podcast directories trying to look for new shows to listen to? I say "trying," because you've probably noticed how tough it can be to find something you like. Sure, they have categories, ratings and searches to help you, but sometimes you're just left staring at a list of names with no idea of what to listen to first. This is where a good title can really help a podcast stand out. Consider that the name of your podcast may be the first and only exposure a potential listener has to your podcast.

Your title only has a few seconds to accomplish two goals:

1. Give the listener an idea of what your show is about 2. Entice him to click and give it a try

This requires choosing a title that is meaningful, but still creative and compelling. The right mixture of these two elements will depend on your niche audience.

Example: As show about diabetes diets with a Show Title "You Are What You Eat" may be cool sounding and an age old adage that is recognizable, but "Diabetes Easy Diets" gets to the point and alerts the searcher as to exactly what the pod cast is about. Plus it contains the 2 primary keywords that show host wants to be found under.

However there is something to be said for the use of phrases that are used by or germane to a specific niche or niche issue. Even slang that is commonly used to describe things having to do with niche subjects can be very useful. For example; saying the talk radio show is about Radio Controlled Model Boats, instead of using the subject as the pod cast title "Radio Controlled Model Boats", it may be wiser to use a title of, "RC Nitro Boat Secrets". I think you have probably gotten my point by now.

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